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Fisher-Price has been making toys for children since 1931 when three New York entrepreneurs teamed up to create 16 wooden toys for the International Toy Fair that was held in New York City in 1931. The founders Herman Fisher, Irving Price and Helen Schelle pooled together their business acumen, creativity and resources to lay the foundation of a toy making company that has been flourishing for the past 80 years. The founders' criterion for toy making was that "Fisher-Price toys should have intrinsic play value, ingenuity, strong construction, good value and action."

Fisher-Price originally produced toys to fascinate and stimulate a child's imagination. They were designed basically for the infants, toddlers and preschoolers but now have expanded their products to electronic toys, baby products, learning sets and play zones. Fisher-Price toys are loved and used by children all over the world. However, in September 2010, more than 10 million of Fisher-Price products were recalled for health and choking hazards.

 

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by Baby Doll.

The Fisher Price Bat and Wobble Penguin is suitable for babies aged 6 months and over. My daughter got the penguin when she was 9 months old and lost interest in it at around 2 years old, th...More>
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by Rosa Hayes

"You have got to be kidding me, I just bought that toy", I heard a woman say in an angry tone. The woman was gazing at a bulletin board that had photos of the toys that had been recalled due to led po...More>
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by Amazing Creations

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by Jade Ireland

Trying to find the perfect gift or toy for a little one can be really frustrating. Some parents don't want to get them anything that makes noise, and some little ones are so overwhelmed with stuffed ...More>
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Fisher-Price : Quick Facts

  • Fisher-Price Company was founded in 1930 by Herman Fisher, Irving Price and Helen Schelle.
  • Fisher-Price originally produced toys for infants and toddlers . Now Fisher-Price also designs and sells infant care products and has begun developing electronic toys for preschoolers.
  • The first Fisher-Price products were 16 wooden toys displayed in the International Toy Fair in New York City in 1931.
  • The first Fisher-Price toy ever sold was "Dr. Doodle" in 1931.
  • One of Fisher-Price's best-known lines is Little People toys, which includes people and animal figures.
  • 100% of parents in the United States are familiar with the Fisher-Price brand name.
  • Today, Fisher-Price is a wholly owned subsidiary of Mattel, Inc., the worldwide leader in toy products.
  • Fisher Price Baby Gear products include baby monitors, bouncers, car seats, swings, high chairs, activity centers, strollers and tubs and potty seats.

 

Official Links : Fisher-Price toys and Baby Gear

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FISHER PRICE COMMERCIAL

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